THE THREE PILLARS OF OUR BUSINESS
Understanding your current capabilities for customer knowledge and technology, and analysing what is needed to support your future marketing
Applying specific analyses and technologies to provide solutions that optimise performance
Creation of objective performance measurement tools to allow effective evaluation
Business Analysis, Applied Data Science, Single Customer View and Optimisation Technology
We opened our doors for business in June 2014 with a vision to build ground breaking technology for marketers, backed up by strong data science capabilities.
The main focus on the technology side has been on building a cloud based single customer view solution called UniFida that joins on-line and offline customer behaviour, and supports customer dashboards and customer CRM.
In addition, we have built optimisation solutions for marketing budget allocation and individual customer contact.
As data scientists we have completed many projects including:
- modelling the interests and purchase propensities of the customers of the largest UK discount bookseller
- developing the capability for a global reinsurer to predict customers most at risk of attrition
- introducing marketing budget allocation optimisation at a loan and a life insurance company
- interpreting scanner, mobile phone and market research information to deliver visitor activity and intention reports for a large central London retail landlord
Multi-channel marketing is developing at a rapid pace and our ambition is to help our clients stay empowered and ahead in this challenging environment.