THE THREE PILLARS OF OUR BUSINESS
Understanding
Understanding your current capabilities for customer knowledge and technology, and analysing what is needed to support your future marketing
Optimisation
Applying specific analyses and technologies to provide solutions that optimise performance
Measurement
Creation of objective performance measurement tools to allow effective evaluation
About Us
We opened our doors for business in June 2014 with a vision to build ground breaking technology for marketers, backed up by strong data science capabilities.
The main focus on the technology side has been on building a cloud based single customer view solution called UniFida that joins on-line and offline customer behaviour, and supports customer dashboards and customer CRM.
In addition, we have built optimisation solutions for marketing budget allocation and individual customer contact.
As data scientists we have completed many projects including:
- modelling the interests and purchase propensities of the customers of the largest UK discount bookseller
- developing the capability for a global reinsurer to predict customers most at risk of attrition
- introducing marketing budget allocation optimisation at a loan and a life insurance company
- interpreting scanner, mobile phone and market research information to deliver visitor activity and intention reports for a large central London retail landlord
Multi-channel marketing is developing at a rapid pace and our ambition is to help our clients stay empowered and ahead in this challenging environment.
OUR TEAM
Julian Berry
Anthony Antoniou
ADHAM SHAMKH
Corali de Wit
Paul Rowson
Greta Paa-Kerner
OUR CLIENTS
We work with businesses of all sizes across a range of industry verticals. Below are some examples:
OUR NEWS
UniFida is listed on the CDP Institute directory
April 2018 UniFida has been accepted for membership by the Customer Data Platform Institute. You can now find us on their directory at cdpinstitute.org/directory
UniFida shortlisted for the Best GDPR Solution
April 2018 UniFida has been shortlisted for the DataIQ Awards 2018 for Best GDPR Solution! Congratulations to the team Anthony Antoniou, Julian Berry and Adham Shamkh dataiq.co.uk/awards2018
Epsilon Abacus have partnered with Berry Thompson
Epsilon Abacus have partnered with Berry Thompson in March 2018 for the distribution of Unifida as their preferred customer data platform to their client base.
Wentworth Wooden Puzzles have licensed Unifida
In November 2017 Wentworth Puzzles started planning to use UniFida for all their CRM activity including customer selections and campaign response reporting. UniFida have loaded on-line and off-line data from multiple sources which in combination will form their customer data platform. Unifida will also make the single customer view available to their customer care team Read more about Wentworth Wooden Puzzles have licensed Unifida[…]
News Analysis: Will consumers reach for the data eraser?
Charlie McKelvey, contributing editor, DataIQ published an article about Data Protection in September 2017. “Search engines may have been dealing with right to be forgotten requests for years. Soon, under proposals included in the new UK Data Protection Bill (which mirrors the General Data Protection Regulation) – a new data erasure measure will expand this Read more about News Analysis: Will consumers reach for the data eraser?[…]
UniFida and GDPR compliance
We have just launched, as part of UniFida, a new module to provide all the technical support needed for GDPR compliance, from managing permissions to dealing with personal data requests.
Global Radio
Global Radio asks Berry Thompson to analyse rising and falling stars from their Capital FM app. We are zip-lipped about the results!
Sterling Marketing
October 2016: Sterling Marketing hire Berry Thompson to support their internal technology development, and to build targeting tools for direct marketing.
Direct Commerce Awards Winner Muck Munchers Licenses UniFida
Bio-Gard Limited, the manufacturers of Muck Munchers, a specialised microbial waste water treatment for domestic septic tanks, has licensed UniFida to develop an integrated on-line and off-line single customer view. Muck Munchers helps to keep septic tanks running freely using probiotic bacteria that digest all types of organic waste, eliminating unpleasant smells and ensuring fewer Read more about Direct Commerce Awards Winner Muck Munchers Licenses UniFida[…]
We Have Moved To A New Office Next To The OXO Tower
We are excited to announce that our team has moved to a new location on the Southbank, next to the OXO Tower. We spent the previous two years in a building about a kilometre away from our new location – our old office served us well, and we made great memories there, but we couldn’t Read more about We Have Moved To A New Office Next To The OXO Tower[…]