THE THREE PILLARS OF OUR BUSINESS
Understanding
Understanding your current capabilities for customer knowledge and technology, and analysing what is needed to support your future marketing
Optimisation
Applying specific analyses and technologies to provide solutions that optimise performance
Measurement
Creation of objective performance measurement tools to allow effective evaluation
About Us
We opened our doors for business in June 2014 with a vision to build ground breaking technology for marketers, backed up by strong data science capabilities.
The main focus on the technology side has been on building a cloud based single customer view solution called UniFida that joins on-line and offline customer behaviour, and supports customer dashboards and customer CRM.
In addition, we have built optimisation solutions for marketing budget allocation and individual customer contact.
As data scientists we have completed many projects including:
- modelling the interests and purchase propensities of the customers of the largest UK discount bookseller
- developing the capability for a global reinsurer to predict customers most at risk of attrition
- introducing marketing budget allocation optimisation at a loan and a life insurance company
- interpreting scanner, mobile phone and market research information to deliver visitor activity and intention reports for a large central London retail landlord
Multi-channel marketing is developing at a rapid pace and our ambition is to help our clients stay empowered and ahead in this challenging environment.
OUR TEAM
Julian Berry
Anthony Antoniou
ADHAM SHAMKH
Corali de Wit
Paul Rowson
Peter Cain
Greta Paa-Kerner
OUR CLIENTS
We work with businesses of all sizes across a range of industry verticals. Below are some examples:
OUR NEWS
UniFida and GDPR compliance
We have just launched, as part of UniFida, a new module to provide all the technical support needed for GDPR compliance, from managing permissions to dealing with personal data requests.
Global Radio
Global Radio asks Berry Thompson to analyse rising and falling stars from their Capital FM app. We are zip-lipped about the results!
Sterling Marketing
October 2016: Sterling Marketing hire Berry Thompson to support their internal technology development, and to build targeting tools for direct marketing.
Direct Commerce Awards Winner Muck Munchers Licenses UniFida
Bio-Gard Limited, the manufacturers of Muck Munchers, a specialised microbial waste water treatment for domestic septic tanks, has licensed UniFida to develop an integrated on-line and off-line single customer view. Muck Munchers helps to keep septic tanks running freely using probiotic bacteria that digest all types of organic waste, eliminating unpleasant smells and ensuring fewer Read more about Direct Commerce Awards Winner Muck Munchers Licenses UniFida[…]
We Have Moved To A New Office Next To The OXO Tower
We are excited to announce that our team has moved to a new location on the Southbank, next to the OXO Tower. We spent the previous two years in a building about a kilometre away from our new location – our old office served us well, and we made great memories there, but we couldn’t Read more about We Have Moved To A New Office Next To The OXO Tower[…]
Berry Thompson engaged to provide interim management for all customer analysis activities within Swiss Re Life Capital
Swiss Re Life Capital incorporate all Swiss Re’s direct to consumer activities. Their Customer Engagement division have asked Berry Thompson to manage all customer analysis on an interim basis including engaging with internal clients, writing briefs, overseeing the analysis work, and presenting results. In certain cases, Berry Thompson’s data scientists will also undertake the analysis Read more about Berry Thompson engaged to provide interim management for all customer analysis activities within Swiss Re Life Capital[…]
Tottenham Hotspur UniFida Case Study
Check out our latest work here. If you want to see how getting better access to your customer data, whilst enhancing it with online browsing data, can help your business please get in touch.
Play on! UniFida gets its first premier league football club signing
Berry Thompson are pleased to announce that a premier league football its using our Single Customer View software. UniFida allows the club to pool data in one environment, providing technical and non-technical users access to cross channel data and drive their own insights. See our UniFida product sheet for more detail on what we can Read more about Play on! UniFida gets its first premier league football club signing[…]
On-Site Insight
Providing an ‘on-site insight’ department for Agencies and Marketing Services companies Berry Thompson are now offering to build you an insight department within your company, using a mix of our resources and analysts employed directly by yourselves. The rational for this approach is as follows: Senior insight managers are expensive and very hard to recruit; Read more about On-Site Insight[…]
Contact Density Will Unlock Budget and Lift ROI
Around 60,000 people a month search on Google for information about contact density, and a somewhat larger number search on channel saturation. Our experience however is that few organisations get much further than establishing some arbitrary rules to limit the overall number of contacts an individual can receive. They will also tend to acknowledge that Read more about Contact Density Will Unlock Budget and Lift ROI[…]