August 18, 2015

Whitepapers

 

A collection of our published whitepapers:

Solving the contact density conundrum – How we analysed the financial impact of varying contact density for different customer categories

Optimised campaign planning – Using contact optimisation software to support campaign planning

The case for a multi-sourced prospect pool – How multiple sources can improve targeting efficiency

Maximising returns from a multi-channel marketing budget – Using a decision support optimisation software tool

Setting goals for contact optimisation – How to derive your optimisation framework

Digital media attribution – Capturing the interactions between traditional and digital media

Deciding who gets what, when and how – Untangling the many strands implicit in contact optimisation

RFM or propensity score – which wins out? – We decided to give it a challenge by building, as an alternative, a propensity model