Do you need more than a satnav to navigate the tech,media, and data landscape?

Coming across this extraordinary map of the marketing technology tools available today made me wonder how anyone ever made the right technology choices. However a survey by Chiefmartech conducted by Walker Sands in 2017 put my mind partially at rest. Even though it’s important to have ‘the best of breed technology stack’, what are seen Read more about Do you need more than a satnav to navigate the tech,media, and data landscape?[…]