For many marketeers, a significant part of their day is spent pulling together reports from disparate data sources, and then trying to extract from them the metrics they need
the combined cost of UniFida and Matomo for a customer data platform of up to 1m customers will come to around just one third of the cost of just buying GA 360 Premium.
UniFida can now provide a reporting feature that attributes on-line orders to paid and unpaid media. This enables marketers to view for any specified time period the ROI obtained from each category of paid media. click through to .ppt ‘UniFida online attribution’
For many organisations this is the time of year when the recruitment budget allocation process gets careful consideration, and with the multitude of available on-line and off-line channels and media, it gets more and more complex. Yet to do the job properly, and for us this means focusing on the ratio between longer term customer value[…]