Are you losing customers to your competition?

Are you leaving the competition an open door through which they can capture your best customers?                                                   Most organisations will protest that they are not, and a sizeable proportion of these will[…]

Online order attribution now available in UniFida

UniFida can now provide a reporting feature that attributes on-line orders to paid and unpaid media. This enables marketers to view for any specified time period the ROI obtained from each category of paid media. click through to .ppt ‘UniFida online attribution’

Has GDPR ignored the elephant in the database?

‘Personal data’ is defined in GDPR as ‘any information relating to a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social[…]