What would you give to know how to stop recruiting unprofitable customers?

In many of our engagements with clients we discover that a high proportion of customers recruited are unprofitable, and for every one of these the company suffers not only their wasted sales and marketing expense, but also a downstream negative return. For instance, life insurers may be concerned about claims risk, but often a greater[…]

A guide to solving the marketer’s recruitment budget optimisation problem

For many senior marketers, managing the customer recruitment budget is one of the biggest challenges they face. This white paper explains a new approach, based on practical experience in a number of different vertical markets; and which relies on first understanding the whole multi-channel recruitment ecosystem, and then modelling how the different components act and[…]