On-Site Insight

Providing an ‘on-site insight’ department for Agencies and Marketing Services companies Berry Thompson are now offering to build you an insight department within your company, using a mix of our resources and analysts employed directly by yourselves. The rational for this approach is as follows: Senior insight managers are expensive and very hard to recruit;[…]

Marketing planning with true customer insight

How often do you find that marketing planning happens without having true customer insight in place? Few marketers attempt to plan without the support of some form of understanding of customer behaviour; nevertheless a very large proportion plan with partial, or more dangerously, unsound, insight support. This may be because the wrong questions have been asked[…]