Can we help you find that extra customer value that many marketers will miss?

The key metric for measuring marketing success should be the ratio between a marketing budget and the longer-term customer value that it delivers. But often we loose sight of this in the fog of marketing jargon, and the headlong rush towards adopting new techniques. In the course of undertaking many data science projects we have[…]

A data scientist’s point of view

We interviewed Anthony Antoniou, our Head of Data Science, for his point of view on the day to day reality of what a data scientist is expected to deliver, and what actually interests him most.