August 21, 2017


20/11/2018 Whitepaper: Using data science to target longer term customer value

30/10/2018 What should be the ‘condicio sine qua non’ of all marketing data ecosystems?

15/10/2018 UniFida news October 2018

08/10/2018 How a customer data platform(CDP) enhances, accelerates and democratises decision making

10/09/2018 Introducing the emoji experience

20/08/2018 Building a CDP case

17/07/2018 What is the biggest reason for firms wanting to comply with GDPR?

03/07/2018 Did you know that by the time you on-board a customer you will be able to accurately predict their future value

05/06/2018 Do CDPs (customer data platforms) suck?

29/05/2018 It’s now open season for you to receive your subject access requests!

17/05/2018 Epsilon Abacus have partnered with us to provide you with customer data platform technology

17/05/2018 Is it time to take a closer look at our customer data platform Unifida?

16/04/2018 Can we help you find that extra customer value that many marketers will miss?

19/03/2018 Do you want to see the tech essentials for managing personal data post GDPR?

06/03/2018 What can possibly go wrong when I allocate my marketing budget according to campaign ROI?

20/02/2018 If you can lend us your customers’ data, we can tell you the truth about them!

12/02/2018 Why marketers may still need to find a ‘true’ customer data platform?

05/02/2018 The far from simple task of fulfilling subject access requests!

29/01/2018 A data scientist’s point of view

15/01/2018 Have you seen the fascinating new survey by Royal Mail and Data IQ on the use of customer data?

11/12/2017 Win a free cloud-based customer data platform for 2018 worth a minimum of £7500

23/11/2017 Do you throw away good customers like households waste good food?

13/11/2017 Is it time to consider setting up your on-line customers’ privacy dashboard?

06/11/2017 Is building a single customer view a little like going to the gym?

01/11/2017 Are you suffering from GDPR overload?

26/09/2016 UniFida partners with Tableau for developing data insights at speed

18/09/2017 How the music broadcasting industry uses predictive analytics to spot rising and falling stars

29/08/2017 What would you give to know how to stop recruiting unprofitable customers?

14/08/2017 Do you know how much your customer duplicates are costing you?

03/07/2017 Forget-me-not

26/06/2017 Just in case your SCV-tech is not up to GDPR compliance…

19/06/2017 Would your technology support GDPR compliance?

30/05/2017 How does your digital marketing performance stack up?

16/05/2017 Has GDPR ignored the elephant in the database?

06/03/2017 Do you find a log-jam around getting your data science projects completed?

06/12/2016 We can keep on inventing spanners but we need you to tell us which nuts you need us to tighten!

08/11/2016 Do you need more than a satnav to navigate the tech,media, and data landscape?

12/10/2016 Are you having an identity crisis?

12/09/2016 RFM or propensity score – which wins out when put head to head?

08/02/2016 Can loyalty schemes provide a ROMI of £20 for every £1 spent?

18/01/2016 Tottenham Hotspur sign a sixth player

22/12/2015 A guide to solving the marketer’s recruitment budget optimisation problem

03/08/2015 Web performance accelerator

19/02/2015 Marketing planning with true customer insight