Around 60,000 people a month search on Google for information about contact density, and a somewhat larger number search on channel saturation.
Our experience however is that few organisations get much further than establishing some arbitrary rules to limit the overall number of contacts an individual can receive.
They will also tend to acknowledge that the more they spend in a single channel with a similar proposition, that the marginal cost for each additional sale gets greater.
What however is often lacking is any science around how strong these effects are, and what is the optimal point to look for when increasing contact density at an individual level, or spend at a channel level.
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