Wentworth are planning to use UniFida for all their CRM activity including customer selections and campaign response reporting. UniFida have loaded on-line and off-line data from multiple sources which in combination will form their customer data platform. Unifida will also make the single customer view available to their customer care team for servicing GDPR requests.
Charlie McKelvey, contributing editor, DataIQ recently published an article about Data Protection. “Search engines may have been dealing with right to be forgotten requests for years. Soon, under proposals included in the new UK Data Protection Bill (which mirrors the General Data Protection Regulation) – a new data erasure measure will expand this right to Read more about News Analysis: Will consumers reach for the data eraser?[…]
We have just launched, as part of UniFida, a new module to provide all the technical support needed for GDPR compliance, from managing permissions to dealing with personal data requests.
Global Radio asks Berry Thompson to analyse rising and falling stars from their Capital FM app. We are zip-lipped about the results!
October 2016: Sterling Marketing hire Berry Thompson to support their internal technology development, and to build targeting tools for direct marketing.
Bio-Gard Limited, the manufacturers of Muck Munchers, a specialised microbial waste water treatment for domestic septic tanks, has licensed UniFida to develop an integrated on-line and off-line single customer view. Muck Munchers helps to keep septic tanks running freely using probiotic bacteria that digest all types of organic waste, eliminating unpleasant smells and ensuring fewer Read more about Direct Commerce Awards Winner Muck Munchers Licenses UniFida[…]
We are excited to announce that our team has moved to a new location on the Southbank, next to the OXO Tower. We spent the previous two years in a building about a kilometre away from our new location – our old office served us well, and we made great memories there, but we couldn’t Read more about We Have Moved To A New Office Next To The OXO Tower[…]
Swiss Re Life Capital incorporate all Swiss Re’s direct to consumer activities. Their Customer Engagement division have asked Berry Thompson to manage all customer analysis on an interim basis including engaging with internal clients, writing briefs, overseeing the analysis work, and presenting results. In certain cases, Berry Thompson’s data scientists will also undertake the analysis Read more about Berry Thompson engaged to provide interim management for all customer analysis activities within Swiss Re Life Capital[…]
Around 60,000 people a month search on Google for information about contact density, and a somewhat larger number search on channel saturation. Our experience however is that few organisations get much further than establishing some arbitrary rules to limit the overall number of contacts an individual can receive. They will also tend to acknowledge that Read more about Contact Density Will Unlock Budget and Lift ROI[…]
Please see our latest video on our Budget Allocation Tool (BAT), to understand why it is needed and how the solution works. Please click <a href="http://www.berry-thompson continue reading this.com/videos/budget-allocation-tool/”>here