August 16, 2015

Case Studies


Unifida – Our online single customer view

Tottenham Hotspur trials Unifida – Premier League Tottenham Hotspur trials UniFida to improve on-line and off-line supporter insight

Championship Football Club uses UniFida – Championship Football Club uses UniFida to understand supporter engagement

Muck Munchers Licences Unifida – Direct Commerce award winner Muck Munchers licenses UniFida to drive customer value growth

Data Science and Optimisation Technologies

Using Data Science – Using data science to target multi-channel marketing recruitment spend towards longer term customer value

Big Data – Global reinsurer uses pooled data to provide industry insights

Global Segmentation – Hotel chain benchmarks the global market

Customer Value analysis – To determine whom to recruit and how best to cross-sell

Multi-channel marketing Mix – How to optimise the spread of your marketing budget

Contact Optimisation – Reducing mailing volumes whilst increasing response

Creating B2B sales targeting tools – Empowering a sales force with targeting capabilities

Attributing market research to a customer data base – Using modelling techniques to reduce risk and improve sales

MSP multi-client marketing system – Using Berry Thompson to build a best of class bespoke marketing system

Solving a 200 year old optimisation problem – Building a bespoke optimisation tool to fit our clients’ needs