July 25, 2018

Blog

UniFida
By admin / August 29, 2017

What would you give to know how to stop recruiting unprofitable customers?

In many of our engagements with clients we discover that a high proportion of customers recruited are unprofitable, and for...

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UniFida
By admin / August 14, 2017

Do you know how much your customer duplicates are costing you?

Deduplication may not be the stuff of everyone’s dreams, but it could turn out to be more interesting than you...

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UniFida
By admin / July 3, 2017

Forget-me-not

As many of us know, the right to erasure of ‘personal data’ is one of the key elements within GDPR....

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By admin / June 19, 2017

Would your technology support GDPR compliance?

Can you tick our nine boxes to prove that it can? With GDPR less than a year way, and with...

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UniFida
By admin / May 30, 2017

How does your digital marketing performance stack up?

Online and Mobile are now, by far, the lowest cost channels through which to communicate with your customers. The costs...

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UniFida
By admin / May 16, 2017

Has GDPR ignored the elephant in the database?

‘Personal data’ is defined in GDPR as ‘any information relating to a person who can be identified, directly or indirectly,...

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Web performance accelerator
By admin / November 8, 2016

Do you need more than a satnav to navigate the tech,media, and data landscape?

Coming across this extraordinary map of the marketing technology tools available today made me wonder how anyone ever made the...

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UniFida
By admin / October 12, 2016

Are you having an identity crisis?

Back in the ‘70s it was de rigour for cool people to be undergoing an identity crisis, and this involved...

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BAT
By admin / September 12, 2016

RFM or propensity score – which wins out when put head to head?

RFM, or ‘recency frequency monetary value’ to give it its full name, has long been the targeting tool of choice...

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UniFida
By admin / February 8, 2016

Can loyalty schemes provide a ROMI of £20 for every £1 spent?

As you will see from this white paper, the answer is a decided yes! LoyaltySchemes currently abound in the Retail...

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UniFida
By admin / January 18, 2016

Tottenham Hotspur sign a sixth player!

If Trippier, Alli, N’Jie, Alderweireld, and Wimmer were not enough, last week they signed up for a UniFida trial. Our...

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BAT
By admin / December 22, 2015

A guide to solving the marketer’s recruitment budget optimisation problem

For many senior marketers, managing the customer recruitment budget is one of the biggest challenges they face. This white paper...

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Web performance accelerator
By admin / August 3, 2015

Web performance accelerator

Are you getting the insight you need into your website’s performance? Given that your website is a core customer recruitment...

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UniFida
By admin / February 19, 2015

Marketing planning with true customer insight

How often do you find that marketing planning happens without having true customer insight in place? Few marketers attempt to...

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