July 25, 2018

Blog

UniFida
By admin / November 12, 2019

Want to dump cost per click?

Part of the problem is that, as the report explains, marketeers are under constant pressure to make decisions quickly; they have frequent budget allocation discussions and need to base decisions on something.

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Data Science, UniFida
By admin / November 5, 2019

Can you escape from analysis paralysis?

For many marketeers, a significant part of their day is spent pulling together reports from disparate data sources, and then trying to extract from them the metrics they need

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Data Science, UniFida
By admin / October 21, 2019

Why we chose Matomo over Google as our web analytics platform for UniFida

the combined cost of UniFida and Matomo for a customer data platform of up to 1m customers will come to around just one third of the cost of just buying GA 360 Premium.

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UniFida
By admin / September 17, 2019

Nine stepping stones for a customer data pilgrim

For many, the journey from being a basic user of customer data, for example just providing lists for campaigns, to...

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UniFida
By admin / August 12, 2019

Are you losing customers to your competition?

Are you leaving the competition an open door through which they can capture your best customers?         ...

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By admin / July 16, 2019

Why most ‘CRM’ systems are not really what they claim to be!

On the surface CRM systems give the appearance of covering most things you might need when you are looking for...

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UniFida
By admin / July 3, 2019

Did you know that by the time you on-board a customer you will be able to accurately predict their future value?

we suggest that you should take a multivariate approach so that you consider all the factors together that define customer groups in order to focus on the ones that will bring you value.

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UniFida
By admin / June 18, 2019

Online order attribution now available in UniFida

UniFida can now provide a reporting feature that attributes on-line orders to paid and unpaid media. This enables marketers to...

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UniFida
By admin / February 25, 2019

Out now – The Marketers Customer Data Platform Resource Book

Berry Thompson have released a new book, The Marketers Customer Data Platform Resource Book This concise guide to customer data platforms...

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UniFida
By admin / November 20, 2018

Solving the challenge of allocating recruitment budgets

For many organisations this is the time of year when the recruitment budget allocation process gets careful consideration, and with...

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UniFida
By admin / October 30, 2018

What should be the ‘condicio sine qua non’ of all marketing data ecosystems?

Our view is that marketeers who plan their technology eco-systems without first planning a customer data hub are giving themselves an ever-growing problem. On the other hand, get the data hub right, and there is no limit to what can grow out of it.

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UniFida
By admin / October 8, 2018

How a customer data platform (CDP) enhances, accelerates and democratises decision making

It would be presumptuous to claim that a CDP can solve all marketing problems, but without doubt it can ensure that knowledge is shared, and the information required to make intelligent marketing decisions made readily available. A CDP can be perhaps viewed as the necessary foundation stone for all successful marketing organisations.

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UniFida
By admin / September 10, 2018

Introducing the Emoji Experience

The Emoji Experience model presents a matrix of emojis to enable your customers to select the one that best describes their feelings, thus enabling both the strength and nature of their feelings to be understood.

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UniFida
By admin / August 20, 2018

Building a CDP case

Most marketeers would like to have a customer data platform, but many struggle to build a business case for one.       

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By admin / July 17, 2018

What is the biggest reason for firms wanting to comply with GDPR?

It’s not magic, it’s just technology!

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UniFida
By admin / June 5, 2018

Do CDPs (customer data platforms) suck?

For those not entirely immersed in the jargon, what we now call a CDP we used to call a customer database, and after that a customer data warehouse, and then a single customer view.

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UniFida
By admin / May 29, 2018

It’s now open season for you to receive your subject access requests!

Dealing with subject access requests (SARs) manually will be challenging and potentially expensive. But we have built a cloud based, moderately priced, practical GDPR solution for you.

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UniFida
By admin / May 17, 2018

Is it time to take a closer look at our customer data platform UniFida?

After nearly four years in the making, we have built cloud based technology for you that can solve a number...

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UniFida
By admin / May 1, 2018

UniFida is listed on the CDP Institute directory

April 2018 UniFida has been accepted for membership by the Customer Data Platform Institute. You can now find us on...

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UniFida
By admin / April 16, 2018

Can we help you find that extra customer value that many marketers will miss?

The key metric for measuring marketing success should be the ratio between a marketing budget and the longer-term customer value...

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UniFida
By admin / March 27, 2018

Epsilon Abacus have partnered with Berry Thompson

Epsilon Abacus have partnered with Berry Thompson in March 2018 for the distribution of Unifida as their preferred customer data...

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UniFida
By admin / March 19, 2018

Tech essentials for managing personal data post GDPR

We have tried to keep this at a very high level, but we wanted to share with you our thoughts...

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BAT
By admin / March 6, 2018

What can possibly go wrong when I allocate my marketing budget according to campaign ROI?

By building a budget up from zero in this fashion, BAT achieves a budget allocation optimisation, and can present this at a level of tactic much lower than that provided by an econometric model. We often find ourselves dealing with say six or seven channels, and perhaps a 100 lower level treatments which may represent specific media below that.

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Data Science
By admin / February 20, 2018

If you can lend us your customers’ data, we can tell you the truth about them!

Members of our team have been delivering customer knowledge to clients for over 20 years, so we have built up some experience in the area.

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By admin / February 12, 2018

Why marketers may still need to find a ‘true’ customer data platform?

With all the power of the major CRM packages, this may sound like a stupid question; but we have had...

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UniFida
By admin / February 5, 2018

The far from simple task of fulfilling subject access requests!

We have tried to summarise in these ten steps all the process intricacies involved in dealing with GDPR requests.

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Data Science
By admin / January 29, 2018

A data scientist’s point of view

We interviewed Anthony Antoniou, our Head of Data Science, for his point of view on the day to day reality of what a data scientist is expected to deliver, and what actually interests him most.

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UniFida
By admin / January 15, 2018

Survey by Royal Mail and Data IQ on the use of customer data

when it comes to improving overall marketing performance with customer data, a quarter of organisations rank ‘better ways of analysing and modelling data’ as the biggest challenge, closely followed by ‘better quality customer data

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Data Science
By admin / November 23, 2017

Do you throw away good customers like households waste good food?

RFM has been recognized for many years as a great way to select customers for marketing communications, but it has a significant flaw!

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UniFida
By admin / November 13, 2017

consider setting up your on-line customers’ privacy dashboard

On October 3 this year the GDPR Data Protection Working Party issued some very interesting guidelines on ‘automated individual decision...

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UniFida
By admin / November 6, 2017

Is building a single customer view a little like going to the gym?

You feel you ought to do it, but you don’t really know what benefits it will bring?Well, we find many...

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UniFida
By admin / November 1, 2017

Are you suffering from GDPR overload?

We are, so we decided to try and simplify everything down to a simple checklist of what organisations need to...

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UniFida
By admin / September 26, 2017

UniFida partners with Tableau for developing data insights at speed

Following a market review we have picked Tableau as UniFida's data analysis partner.UniFida can build your customer data platform, whilst...

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Data Science
By admin / September 18, 2017

How the music broadcasting industry uses predictive analytics to spot rising and falling stars

Our client, a market leading music entertainment business,wanted help to know which tracks to present to its listeners, to ensure...

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UniFida
By admin / August 29, 2017

What would you give to know how to stop recruiting unprofitable customers?

In many of our engagements with clients we discover that a high proportion of customers recruited are unprofitable, and for...

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UniFida
By admin / August 14, 2017

Do you know how much your customer duplicates are costing you?

Deduplication may not be the stuff of everyone’s dreams, but it could turn out to be more interesting than you...

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UniFida
By admin / July 3, 2017

Forget-me-not

As many of us know, the right to erasure of ‘personal data’ is one of the key elements within GDPR....

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UniFida
By admin / June 26, 2017

in case your SCV-tech is not up to GDPR compliance

Last week we sent you a challenge – a set of nine questions so that you could check if your...

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By admin / June 19, 2017

Would your technology support GDPR compliance?

Can you tick our nine boxes to prove that it can? With GDPR less than a year way, and with...

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UniFida
By admin / May 30, 2017

How does your digital marketing performance stack up?

Online and Mobile are now, by far, the lowest cost channels through which to communicate with your customers. The costs...

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UniFida
By admin / May 16, 2017

Has GDPR ignored the elephant in the database?

‘Personal data’ is defined in GDPR as ‘any information relating to a person who can be identified, directly or indirectly,...

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Data Science
By admin / March 6, 2017

Do you find a log-jam around getting your data science projects completed?

We find that, for many companies we talk to, there is a growing gap between getting the customer and marketing...

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Data Science
By admin / December 6, 2016

We can keep on inventing spanners but we need you to tell us which nuts you need us to tighten!

We hope that you have enjoyed our multifarious newsletters in 2016, and that we can continue to bring you interest...

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Web performance accelerator
By admin / November 8, 2016

Do you need more than a satnav to navigate the tech,media, and data landscape?

Coming across this extraordinary map of the marketing technology tools available today made me wonder how anyone ever made the...

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UniFida
By admin / October 12, 2016

Are you having an identity crisis?

Back in the ‘70s it was de rigour for cool people to be undergoing an identity crisis, and this involved...

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BAT
By admin / September 12, 2016

RFM or propensity score – which wins out when put head to head?

RFM, or ‘recency frequency monetary value’ to give it its full name, has long been the targeting tool of choice...

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UniFida
By admin / February 8, 2016

Can loyalty schemes provide a ROMI of £20 for every £1 spent?

As you will see from this white paper, the answer is a decided yes! LoyaltySchemes currently abound in the Retail...

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UniFida
By admin / January 18, 2016

Tottenham Hotspur sign a sixth player!

If Trippier, Alli, N’Jie, Alderweireld, and Wimmer were not enough, last week they signed up for a UniFida trial. Our...

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BAT
By admin / December 22, 2015

A guide to solving the marketer’s recruitment budget optimisation problem

For many senior marketers, managing the customer recruitment budget is one of the biggest challenges they face. This white paper...

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Web performance accelerator
By admin / August 3, 2015

Web performance accelerator

Are you getting the insight you need into your website’s performance? Given that your website is a core customer recruitment...

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UniFida
By admin / February 19, 2015

Marketing planning with true customer insight

How often do you find that marketing planning happens without having true customer insight in place? Few marketers attempt to...

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