It is in fact the need to meet customer expectations, and not, as many of us would have thought, the fear of legal action.
This is the result of a recent survey by TrustArc to over 600 UK and US companies. See the full July 2018 survey here.
Focussing on customer expectations, what we suspect customers actually want is a simple way to access the data that companies hold on them. Check and adjust their consents, and if necessary exercise the right to be forgotten.
If you can give customers this option by using a simple click through from your website, you will be taking the lead in this important aspect of the customer experience.
And it is with this in mind that we have built this capability into UniFida, our cloud-based customer data platform technology. So when we are connected to your website and customers have authenticated themselves, they can self-serve all the necessary GDPR functionality.
It’s not magic, it’s just technology!
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.
Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.
Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.