Out now – The Marketers Customer Data Platform Resource Book

Berry Thompson have released a new book, The Marketers Customer Data Platform Resource Book

This concise guide to customer data platforms has been written to help marketers who are thinking about investing in one better understand what capabilities it can deliver, and what financial benefits it can bring

“Customer data platforms are widely recognised as important but still poorly understood. This concise introduction provides clear answers to CDP questions. It will help many marketers and technologists take the next step in their CDP journey.” David Raab, Founder, The Customer data Platform Institute

Available from www.lulu.com  for £5 plus p&p