Can we help you find that extra customer value that many marketers will miss?

The key metric for measuring marketing success should be the ratio between a marketing budget and the longer-term customer value that it delivers.

But often we loose sight of this in the fog of marketing jargon, and the headlong rush towards adopting new techniques.

In the course of undertaking many data science projects we have built a toolkit of techniques for generating additional customer value.

We would like to share these with you here.