On the surface CRM systems give the appearance of covering most things you might need when you are looking for technology to help you manage relationships with customers. But the reality is that they have been designed to only deliver the basics. Yes, they manage what they call ‘contacts’ but these are usually only matched Read more about Why most ‘CRM’ systems are not really what they claim to be![…]
UniFida can now provide a reporting feature that attributes on-line orders to paid and unpaid media. This enables marketers to view for any specified time period the ROI obtained from each category of paid media. click through to .ppt ‘UniFida online attribution’
Berry Thompson have released a new book, The Marketers Customer Data Platform Resource Book This concise guide to customer data platforms has been written to help marketers who are thinking about investing in one better understand what capabilities it can deliver, and what financial benefits it can bring “Customer data platforms are widely recognised as important Read more about Out now – The Marketers Customer Data Platform Resource Book[…]
April 2018 UniFida has been accepted for membership by the Customer Data Platform Institute. You can now find us on their directory at cdpinstitute.org/directory
Epsilon Abacus have partnered with Berry Thompson in March 2018 for the distribution of Unifida as their preferred customer data platform to their client base.