Part of the problem is that, as the report explains, marketeers are under constant pressure to make decisions quickly; they have frequent budget allocation discussions and need to base decisions on something.
For many marketeers, a significant part of their day is spent pulling together reports from disparate data sources, and then trying to extract from them the metrics they need
the combined cost of UniFida and Matomo for a customer data platform of up to 1m customers will come to around just one third of the cost of just buying GA 360 Premium.
For many, the journey from being a basic user of customer data, for example just providing lists for campaigns, to being a fully customer orientated organisation, is perceived as being full of risks, and traps for the unwary. As a result, the journey is often halted before it is even started. However, you are not[…]