What would you give to know how to stop recruiting unprofitable customers?

In many of our engagements with clients we discover that a high proportion of customers recruited are unprofitable, and for every one of these the company suffers not only their wasted sales and marketing expense, but also a downstream negative return. For instance, life insurers may be concerned about claims risk, but often a greater Read more about What would you give to know how to stop recruiting unprofitable customers?[…]

Forget-me-not

As many of us know, the right to erasure of ‘personal data’ is one of the key elements within GDPR. But that leaves a big question mark over exactly what ‘personal data’ is, and hence what data is to be erased. Back in 2007 the European Data Protection Working Party published Article 39, and defined Read more about Forget-me-not[…]

How does your digital marketing performance stack up?

Online and Mobile are now, by far, the lowest cost channels through which to communicate with your customers. The costs to deliver are a mere fraction of direct mail costs and their additional ability to support real-time, reactive and timely trigger communications, heavily trumps more laborious traditional outbound channels However, there are fundamental challenges associated Read more about How does your digital marketing performance stack up?[…]