Online order attribution now available in UniFida

UniFida can now provide a reporting feature that attributes on-line orders to paid and unpaid media. This enables marketers to view for any specified time period the ROI obtained from each category of paid media. click through to .ppt ‘UniFida online attribution’

Out now – The Marketers Customer Data Platform Resource Book

Berry Thompson have released a new book, The Marketers Customer Data Platform Resource Book This concise guide to customer data platforms has been written to help marketers who are thinking about investing in one better understand what capabilities it can deliver, and what financial benefits it can bring “Customer data platforms are widely recognised as important Read more about Out now – The Marketers Customer Data Platform Resource Book[…]

What would you give to know how to stop recruiting unprofitable customers?

In many of our engagements with clients we discover that a high proportion of customers recruited are unprofitable, and for every one of these the company suffers not only their wasted sales and marketing expense, but also a downstream negative return. For instance, life insurers may be concerned about claims risk, but often a greater Read more about What would you give to know how to stop recruiting unprofitable customers?[…]