Members of our team have been delivering customer knowledge to clients for over 20 years, so we have built up some experience in the area.
We interviewed Anthony Antoniou, our Head of Data Science, for his point of view on the day to day reality of what a data scientist is expected to deliver, and what actually interests him most.
RFM has been recognized for many years as a great way to select customers for marketing communications, but it has a significant flaw!
Our client, a market leading music entertainment business,wanted help to know which tracks to present to its listeners, to ensure the maximum engagement, With so many tracks to choose from, there are several factors that come into play, such as: How popular the artist is with the audience, and how is that popularity trending? Internal[…]
We find that, for many companies we talk to, there is a growing gap between getting the customer and marketing analyses you need, and what is actually being delivered. There may be many different causes, but the biggest by far is shortage of sufficient skilled internal resource. Given the importance of data science in helping[…]