Out now – The Marketers Customer Data Platform Resource Book

Berry Thompson have released a new book, The Marketers Customer Data Platform Resource Book This concise guide to customer data platforms has been written to help marketers who are thinking about investing in one better understand what capabilities it can deliver, and what financial benefits it can bring “Customer data platforms are widely recognised as Read more about Out now – The Marketers Customer Data Platform Resource Book[…]

Wentworth Wooden Puzzles have licensed Unifida

In November 2017 Wentworth Puzzles started planning to use UniFida for all their CRM activity including customer selections and campaign response reporting. UniFida have loaded on-line and off-line data from multiple sources which in combination will form their customer data platform. Unifida will also make the single customer view available to their customer care team Read more about Wentworth Wooden Puzzles have licensed Unifida[…]